Volkswagen is set to introduce performance-focused vehicles in India, with a focus on smaller cities.

Volkswagen GT-badged passenger vehicles in India.

Volkswagen report indicates that the auto manufacturer is contemplating the notion of putting a greater focus on its GT-badged passenger vehicles in India. According to the OEM, they have reported sales of approximately 44,000 cars in India for the year 2023.

At present, the company offers models such as the Taigun SUV and Virtus sedan, both of which come with trim levels and are powered by a 1.5-liter petrol engine. This strategic shift aims to enhance affordability and cater to a wider range of customers looking for performance-oriented options in the Indian market.

Volkswagen has recently introduced a new addition to its GT lineup – a 1.0-litre petrol engine. This strategic move is part of the automaker’s ambitious plan to boost its overall growth and cater to the performance-oriented vehicle segment in the country. The unveiling of the Plus Sport and models marks a significant shift in offerings.

Notably, Gupta, a spokesperson for the company, highlighted that previously, the variant was solely available with a 1.5-litre petrol engine. Surprisingly, data shows that a considerable 35-40 percent of sales were attributed to the GT model across both the Taigun and Virtus lineups.

Gupta elaborated further, emphasizing that the expansion of sales extends beyond metropolitan areas. He highlighted that even in Tier 2 and Tier 3 towns, approximately 20 to 25 percent of sales comprise models. “The GT has acquired an iconic status as a brand within our portfolio,” he emphasized, underlining the brand’s commitment to fully capitalize on the GT badge.

In recent years, the automotive industry has seen a shift towards urban-centric sales, with major brands focusing on metro cities for their high-end models. However, one brand that has managed to break this trend is GT, with its popular line of cars being sold not just in cities but also in smaller towns.

According to Mr. Gupta, CEO of GT Motors, the success of sales can be attributed to their wide reach and appeal across different segments of consumers. He revealed that even in Tier 2 and Tier 3 towns, the demand for models accounts for approximately 20 to 25 percent of total sales.

This remarkable feat can be credited to the iconic status that has acquired within its portfolio. With its sleek design and powerful engine, GT cars have become a symbol of style and sophistication for many consumers. In addition to this, has also focused on providing great value for money, making their cars accessible to a wider audience.

But it’s not just the design and affordability that sets Volkswagen apart from its competitors. The brand has also been praised for its consistent innovation in technology and safety features. This has further cemented their position as one of the top players in the automotive industry.

One factor that cannot be overlooked is strong customer service and after-sales support. Mr. Gupta stressed on the importance of building long-term relationships with customers and addressing their needs promptly. This has resulted in a loyal customer base who continue to trust and invest in Volkswagen vehicles.

In recent years, Volkswagen has also expanded its reach globally, with a strong presence in various countries such as the UK, Canada, and Australia. This not only showcases the brand’s international appeal but also highlights their commitment to providing high-quality cars that meet global standards.

Looking towards the future, Set to continue its growth and success by introducing new models and expanding into emerging markets. With a focus on sustainability and environmental responsibility, aims to make a positive impact on both the automotive industry and society as a whole.

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