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Taylor Swift rejoices as her boyfriend, Travis Kelce, triumphs in the NFL, marking a significant milestone in the Super Bowl 2024.


Surrounded by football fans, cameras, and confetti, Taylor Swift shared an on-field kiss with boyfriend Travis Kelce after the American football star earned a second straight Super Bowl win.

Millions of Americans eagerly tuned in to watch the championship match, which also brought attention to Swift’s closely watched romance with Kelce, the talented tight-end for the Kansas City Chiefs.

Their embrace – following the Chiefs’ nail-biter victory over the San Francisco 49ers – was a cinematic finish to a football season in which Swift and her new boyfriend have often taken center stage.

The singer, currently in the midst of her billion-dollar Eras tour, has been a regular at Kelce’s games since her first NFL appearance in September.

Together, the two megastars have become a cultural juggernaut, inspiring memes, breathless tabloid coverage and themed merchandise.

To some, their relationship apparently seemed too good to be true, with right-wing critics spinning Swift and Kelce-themed conspiracy theories.

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Some critics even claimed their relationship was part of a plot to rig the championship game in an effort to help US President Joe Biden, a Democrat, get elected.

On Sunday, Donald Trump seemed to weigh in, saying it would be “disloyal” of Swift to endorse Joe Biden, because Mr Trump had previously signed a law that made it easier for artists to collect royalties when their songs are streamed.

“Besides that, I like her boyfriend, Travis,” he added, in a post on his social media platform.

Taylor Swift rejoices as her boyfriend,

Some long-time football fans have griped at the sudden arrival of Swift, who has commanded the NFL conversation for months. Still, her presence has been a clear boon for the league.

On Sunday, Swift was photographed engaged in conversation with NFL commissioner Roger Goodell, who has described her as a “dynamo”.

“Everything she touches, there are people following,” he said at his annual news conference. “We count ourselves fortunate, and we welcome it.”

Undoubtedly, Swift’s enormous fanbase has attracted an even larger audience to the American sport.

Taylor Swift rejoices as her boyfriend,

A recent poll from Seton Hall University in New Jersey found that around 21% of Americans – and 41% of 18-34-year-olds – who planned to watch this year’s Super Bowl said Swift’s presence influenced their decision, or that of someone in their household who also chose to watch the match.

“The viewership of this game is steadily and inevitably increasing, with Taylor Swift potentially taking on the role of drum major this year,” stated Daniel Ladik, the poll’s chief methodologist.

Swift had just arrived in Las Vegas moments before kick-off, following an extensive journey from Tokyo, where she had performed a captivating concert the previous Saturday evening.

Accompanied by her family and a star-studded entourage, she graced the Allegiant Stadium. Among her notable companions were rap sensation Ice Spice, renowned songstress Lana Del Rey, and acclaimed actress Blake Lively.

Taylor Swift rejoices as her boyfriend,

It was a tense game, but throughout the night Swift seemed to be in high spirits, laughing and dancing with her friends, and even chugging a drink while on the jumbotron – in full view of the 65,000 football fans in the stadium and the millions watching from home.

Dressed in the Chiefs’ colors of red and black, she was also pictured greeting Kelce’s older brother, Jason Kelce, another NFL star.

Jason Kelce – who won the Super Bowl with the Philadelphia Eagles in 2017 – stole the spotlight from Swift at a game last month, when cameras caught him shirtless, chugging beers and climbing through the stands.

During an episode of their podcast New Heights, Travis expressed that Swift had a deep admiration for Jason and thoroughly enjoyed his playful and entertaining behavior.

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Before the Super Bowl, speaking about Swift’s latest success at the Grammys – where she became the first person to win the coveted Album of the Year award four times – Kelce had said he was looking to match her trophy.

He remarked, “She’s single-handedly redefining history,” and added, “I assured her that I, too, would need to fulfill my part of the deal by bringing home some accolades.”

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