The collaboration with Ranbir Kapoor is set to significantly enhance Nilkamal Sleep’s position as a meticulously crafted sleep solution for customers, especially appealing to the modern audience, as announced by the company in the press release.
Nilkamal Sleep, a leading mattress company, recently made headlines by announcing popular Bollywood actor Ranbir Kapoor as its brand ambassador. This exciting partnership signifies the beginning of a transformative journey for the brand as it collaborates with the acclaimed actor to revolutionize the mattress industry.
Through this collaboration, Nilkamal Sleep aims to embody its brand philosophy of “Thoughtfully Designed for You,” ensuring customers experience a new level of comfort and innovation in their sleep products. The company shared this exciting development in a press release, expressing enthusiasm for the future of the brand under Kapoor’s representation.
It was additionally mentioned that the collaboration with Kapoor, a renowned designer in the industry known for innovative and sleek designs, would serve as a key factor in enhancing the perception of Nilkamal Sleep‘s products as meticulously crafted sleep solutions tailored to meet the evolving preferences of customers, especially resonating with the modern new-age audience.
Commenting on the recent announcement, Eashan Parekh, the esteemed head of Nilkamal Sleep, expressed his enthusiasm, stating, “We are thrilled to extend a warm welcome to the talented Ranbir Kapoor as the newest addition to the Nilkamal Sleep family, serving as our brand ambassador.
This association signifies the exciting beginning of a transformative journey, as the brand collaborates with the actor to innovate the mattress industry. The shared goal is to embody the brand philosophy of “Thoughtfully Designed for You,” as highlighted by the company in the official release statement.
His vibrant and engaging persona seamlessly resonates with our brand ethos, and we firmly believe that his collaboration will significantly enhance our mission of advocating for restful sleep and unparalleled comfort. We are optimistic that Ranbir’s widespread appeal and strong connection with the modern-day audience will fortify our brand presence in the market. This strategic partnership also signifies our dedication to the mattress industry, as we set our sights on transforming the mattress sector and establishing ourselves as one of the key players within the industry landscape in the upcoming two years.”
Commenting on the partnership, Kapoor expressed his excitement by stating, “I am delighted to announce our collaboration with Nilkamal Sleep, a distinguished legacy brand renowned for its profound understanding of the importance of quality sleep and its respect for individual sleeping preferences.
As someone who values the essence of a good night’s sleep, I firmly believe that the right mattress is pivotal in elevating the overall sleep experience. With Nilkamal Sleep’s remarkable range of products, known for their exceptional comfort and unwavering quality, we aim to provide customers with a truly rejuvenating and restful sleep journey.”
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